Farmers, wholesalers, and retailers all confront the decision: what do we offer to our customers? A farmer, a wholesaler, and a retailer will describe the issues they consider and the process they go through to answer this question. How do farmers decide what to grow? How do distributors decide what they carry? How do retailers decide what to offer to the people who shop in their stores? The session will allow them to compare their answers and perhaps see what they have in common.
Track and Session Info
Track:
Farm Business, Marketing, Regulation
Session:
11:15am - 12:30pm
Date and Location
Day:
Wednesday
Date:
03/16/22
Presenter(s):
Nina Colasurdo
Title:
Nina Colasurdo
Presenter Affiliation:
Beck Grove
Mike Boyle
Title:
Mike Boyle
Presenter Affiliation:
Organically Grown Company
John Odahara
Title:
John Odahara
Presenter Affiliation:
Lassens Natural Foods & Vitamins