In the competitive world that is the organic trade, businesses need to set themselves apart from competitors. Now more than ever, consumers are consciously choosing to support businesses that are aligned with their own values. How do you market the values that surround your product or services? How do sell your product, but also share your impact? In this session we explore communication and marketing strategies that can be used to share your story. Be prepared to hear from several key players who have successfully articulated their values, followed by an interactive panel discussion. There will be opportunities to discuss challenges we face, including how to communicate values effectively and how to identify key takeaways to overcome those challenges.
Track:
Marketing, Retail, & Wholesale
Session:
C | 3:30 pm
Day:
Thursday
Date:
10/18/18
Presenter(s):
Title:
Taylor Lee
Presenter Affiliation:
Clif Bar
